Thursday, June 16, 2011

Order Matters!

Have you received an email that is sent to a number of recipients? Do you every wonder the order of the recipients listed on the "to:" header? Does the order of the recipients matters? Absolutely.

Correct me if I am wrong, I think most mail client do not rearrange the recipients' order automatically. I am not even sure if there is an option to instruct the mail client to sort the recipients order.

I am not a psychiatrist , but you don't need to be one to understand the logic behind recipients order. The order is the natural order that "pop" into the mail composer's head.

The order of the recipients says a lot. When you compose an email to a bunch of people, how do you start listing them? The less logical order is, whomever pops in your head first. The more logical order is, whomever is most relevant to the content of the email. Although the latter order is more logical, most people aren't that logical and seldom think of it that way.

So, that goes back to, whomever pops up in your head first. Then you have to ask yourself, how come one name pops up earlier than others?

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